Digital Signage Best Practices

Digital signage provides a lot of freedom for creators when it comes to broadcasting their message. At UConn, you will be broadcasting to several audiences: students, staff and faculty, prospective students and their families, and visitors to the university. You will want to ask yourself a few questions when designing content for digital signage:

Audience

  • Who is the primary audience for this signage?

  • Are there different segments within the audience that need specific messaging?

Objectives

  • What is the main objective of the content (inform, educate, entertain, advertise)?

  • What are the takeaways you want from your audience?

Content

Design

  • Is the design visually appealing and aligned with UConn’s branding guidelines?

  • Is the text readable from a distance, and are the fonts and colors chosen appropriately?

  • Is there a good balance between text and visuals to maintain engagement without overwhelming the viewer?

Placement and Environment

  • Where will the digital signage be located on campus (high traffic areas, specific departments/offices)?

Feedback and Evaluation

  • How will the effectiveness of the digital signage be measured?

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