Digital Signage Best Practices

Digital signage provides a lot of freedom for creators when it comes to broadcasting their message. At UConn, you will be broadcasting to several audiences: students, staff and faculty, prospective students and their families, and visitors to the university. You will want to ask yourself a few questions when designing content for digital signage:

Audience

• Who is the primary audience for this signage?

• Are there different segments within the audience that need specific messaging?

Objectives

• What is the main objective of the content (inform, educate, entertain, advertise)?

• What are the takeaways you want from your audience?

Content

• Is there a scheduled start or end date for when this content should be made visible?

• Is the content accessible and inclusive for all viewers, including those with disabilities?

Design

• Is the design visually appealing and aligned with UConn’s branding guidelines?

• Is the text readable from a distance, and are the fonts and colors chosen appropriately?

• Is there a good balance between text and visuals to maintain engagement without overwhelming the viewer?

Placement and Environment

• Where will the digital signage be located on campus (high traffic areas, specific departments/offices)?

Feedback and Evaluation

• How will the effectiveness of the digital signage be measured?

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